WIPR Team Bio
Prof Dr Roselina Ahmad
DEPUTY CHAIRMAN
BBA Hons. (Universiti Kebangsaan Malaysia), MBA & Ph.D (Uni. of Sheffield)
Prof. Dr. Roselina Ahmad Saufi is the Vice-Chancellor and CEO of Universiti Malaya-Wales and a Professor of Business and Entrepreneurship. She previously served as Deputy Vice-Chancellor (Academic & International) at Universiti Malaysia Kelantan and Group Managing Director of UMS Link Holdings. Her work focuses on policy development and strategic initiatives, contributing to the 2U2I policy, Entrepreneurship Integrated Education Plan, Rural Entrepreneurship Framework, My Top Business School Framework, and Malaysia’s Cooperative Digital Transformation Plan. A recipient of several international leadership awards, she is also a Visiting Professor globally and holds a PhD and MBA from the University of Sheffield.
Sheila Shaik
TREASURER / DIRECTOR, SPONSORSHIPS & PARTNERSHIPS
Head, Strategic Communications, Ministry of Investment, Trade & Industry (MITI)
Sheila Shaik is a strategic communications leader who bridges corporate messaging with national policy, trade, and international affairs. With a background in political science and over 16 years in Malaysia’s public and trade sectors, she combines 360-degree media expertise with high-stakes crisis management, advising senior leadership on messaging that shapes perception, policy, and investor confidence.
As Head of Strategic Communications at the Ministry of Investment, Trade and Industry (MITI), Sheila leads national and international communications, coordinates cross-agency strategies, and drives integrated media initiatives that advance Malaysia’s trade and investment priorities. She ensures that complex economic and policy matters are conveyed clearly, consistently, and with measurable impact.
Sheila excels at turning complex priorities into clear, compelling narratives that engage global stakeholders and drive measurable impact. She thrives in high-stakes, cross-cultural environments, using strategic insight and innovation to strengthen reputation and influence decisions.
Sheemi Mayanti Abdul Jalil
DIRECTOR, PROGRAMMES
Senior Director, Strategic Communications & Programmes, Axiata Foundation
A seasoned practitioner with over 20 years of experience across corporate, regulatory and nonprofit environments, she currently serves as Senior Director, Strategic Communications & Programmes at Axiata Foundation. In this role, Sheemi leads key organisational initiatives and drives Community Investments and Environment initiatives supporting underserved communities, youth and indigenous groups across Malaysia.
Her work centres on aligning diverse interests, sustaining stakeholder engagement and translating intent into action, particularly in community upliftment, capacity building and youth development.
With a career spanning national institutions, healthcare organisations and cross-sector partnerships, including leadership roles within the capital market ecosystem and development-focused organisations, Sheemi brings a cross-sector perspective shaped by years of experience in stakeholder diplomacy, policy communication and international collaboration.
Salina Abdul Aziz
DIRECTOR, MEMBERSHIP AND COMMUNITY ENGAGEMENT
Director, Iriis Mercury Comm Sdn Bhd
Salina has more than 25 years of experience in marketing communications across media, property, NGOs, service industries and PR agencies. Her work spans public relations, writing, editorial development and large scale event management.
She has worked with the New Straits Times Press, Malaysiakini and various PR consultancies, and has written for multiple magazines. Her career has allowed her to collaborate with corporate leaders, ministers and industry decision makers while strengthening communication strategies and brand presence for diverse organisations.
As a PR consultant and writer, she has produced corporate materials, coffee table book content, campaign messaging and media engagement plans for clients in construction, healthcare, biotechnology, consumer brands and property development. Her portfolio includes launches, signing ceremonies, rebranding exercises and extensive writing assignments.
Salina began her career as a bilingual copywriter before expanding into account management, marketing leadership and project management. She holds a Master’s degree in Corporate Communication, a Bachelor’s degree in Communication and a Diploma in Marketing Communication.
She is also a founding committee member for Membership and Community Engagement in Women in Public Relations, committed to building a strong ecosystem for women and helping future generations step into larger leadership roles in the boardroom.
Maylin Adzaman
DIRECTOR, PR & COMMUNICATIONS
Chief Strategic Officer, Maynage Media
Communications, marketing and brand leader with 17+ years of progressive experience across regulated, high-trust industries, including energy (Chevron), financial services (CIMB), healthcare, higher education, and professional services. Proven track record of building governance frameworks, ensuring regulatory compliance, and delivering measurable outcomes through methodical, data-driven strategies. Deep expertise in stakeholder management, crisis communications, and cross-functional collaboration within complex organisational structures. Known for translating institutional priorities into compelling narratives while protecting corporate reputation and maintaining rigorous adherence to industry regulations.